Dorset's physical activity strategy

‘Our Dorset – A Movement for Movement’ is the physical activity strategy for BCP and Dorset. The aim is to support everyone to move a little more every day, in ways that work for them while tailoring that support towards those who can benefit most from moving more.

My role in this project was to build a brand based on the original strategy document, which included developing brand guidelines, social media assets, colour pallets and logos.

Most recently, I worked with Good Design Works, to plan and develop a new public facing website for the strategy. The majority of my time was spent working on putting together the content, rewording and re-shaping pre existing content so that it aligned to the narrative of the strategy.