Entwine Wedding Planners are a fantastic new Wedding planning service recently launched by my good friend Holly. She has been studying and planning this venture for some time now, and is actually planning my own wedding next year!
Holly wanted me to help her design her logo and come up with an idea for her overall brand as it was not something she had done before. Of course I was keen to take on this challenge! In the beginning Holly came to me with her name “Entwine” and an idea of an image that incorporated a couple being entwined within one another. This was a great starting point for me as it meant that I could get creative!
Holly also wanted the colour purple to be part of the design. To begin with, I researched images online to find something that I could base the logo around. The first couple of ideas, as seen below, were my initial thoughts. The first bought together the image that Holly loved along with a font that looked similar to what Holly asked for. Something that flowed freely and looked elegant. I was really happy with the colour schemes as it stood out and looked professional.
The second was based on the same colours and fonts (Holly loved these!) but this time I decided to show another way of portraying an entwined object, this object being wedding bands! Although this wasn’t chosen as a contender Im glad I designed it, as it showed Holly that we could also think slightly outside the box!
I showed these to Holly and with each idea, got more of an idea of what would work and what wouldn’t! It was clear that Holly loved the complimentary colours of using a dark purple along with a grey background as it looked sleek and easy to read. From this design, Holly asked for me to try and incorporate the dancers and font into a more circular style logo. With this new brief, I went away and had a play, coming up with what turned out to be the final design! I feel the circular logo design really bought the brand to life, and ensured that it could be used on all further branding and marketing materials.
I wanted to bring some personality to the logo itself, creating a gradient affect that travelled both through the dancers in the background and the outer circle. Subtle but effective, and it looks great on a grey background too! Once I had tweaked the colours and ensured that the design would work on online marketing and social media platforms, I used Photoshop to create her business cards!
This was my first time at making business cards, other than for myself, so was looking forward to seeing what I could come up with! After Holly had decided on a card size and layout, I set to work creating a design that would fit perfectly onto the business card, it was a challenge, but one that I loved! I then did the same for her flyers, ensuring they all looked perfect together!
The final business card ad flyer can be seen below, they came out great and Holly was very pleased with them! Holly had a stand at her first Wedding Show several days later, and the feedback was great!
I look forward to continuing to work with Holly at Entwine, not only for my wedding, but helping out with her business as it continues to grow. Good luck Holly!
If you would like a website designed and built, or would like me to design your logo or marketing materials, please contact me!
